1. About Claritude

Claritude is operated by Websi Limited, referred to as “Claritude”, “we”, “us” or “our”. Claritude provides website monitoring, analytics summaries, connected Google service insights, technical checks, issue detection, opportunity identification and related guidance.

Contact us at hello@claritude.io.

2. Business use

Claritude is intended for businesses, agencies, professionals and other organisations. By using the service, you confirm you have authority to act for the organisation associated with your account and to connect any website, property or third-party account you add.

3. Accounts and access

You must provide accurate information, keep login details secure and maintain appropriate control over workspace users. You are responsible for activity carried out through your account, except where caused by our breach of these terms.

You must notify us promptly if you suspect unauthorised access. We may suspend access where needed to protect the service, users or connected systems.

4. Plans, limits and early access

Features, usage allowances, scan frequencies, data history, user limits and connected services depend on your plan. Current plan details shown in the service or on our pricing page form part of these terms.

Early-access, beta or preview features may be incomplete, changed or withdrawn. They may contain faults and should not be relied upon for critical decisions.

5. Subscriptions and payment

Paid subscriptions are billed in advance at the price and billing interval displayed when you subscribe, plus VAT where applicable. You authorise us and our payment provider to take recurring payments until cancellation.

We may change prices or plan limits by giving reasonable notice. Changes normally apply from your next renewal. Fees already paid are non-refundable unless these terms, the order details or applicable law state otherwise.

6. Cancellation

You may cancel a paid subscription through the account settings or by contacting us. Cancellation takes effect at the end of the current paid billing period unless stated otherwise. Access to paid features and associated plan allowances may end at that point.

We may suspend or terminate an account for non-payment, material breach, unlawful use, security risk or misuse of the service. Where practical, we will give notice and an opportunity to remedy the issue.

7. Connected services

Claritude relies on third-party platforms, including Google services, hosting providers, payment providers and other integrations. You must comply with their terms and maintain the permissions required for Claritude to operate.

We do not control third-party availability, data accuracy, APIs, quotas or policy changes. A connected feature may stop working, change or become unavailable where a third party changes or withdraws access.

8. Analysis and recommendations

Claritude provides monitoring results, evidence, explanations and recommendations for informational and operational support. Results depend on the data available, website configuration, scan timing and third-party systems.

Claritude does not guarantee search rankings, traffic, advertising results, compliance, revenue, uptime or error-free websites. You remain responsible for reviewing findings, deciding what action to take and testing changes before and after release.

9. AI-generated content

AI-assisted output may be incomplete, inaccurate or unsuitable for your circumstances. You must review it before relying on it, publishing it or applying changes. AI output does not constitute legal, financial, accounting or other regulated professional advice.

10. Acceptable use

You must not:

• use Claritude unlawfully or to infringe another person’s rights;
• connect websites, properties or accounts without permission;
• attempt to gain unauthorised access to the service or another user’s data;
• introduce malware, abuse APIs, evade limits or disrupt the service;
• scrape, copy, reverse engineer or resell the service except where expressly permitted by law or a written agreement;
• use Claritude to process prohibited, harmful or highly sensitive data without our written agreement;
• misrepresent Claritude output as independently verified professional advice.

11. Your data and content

You retain ownership of information, websites and content you provide or connect. You grant us the rights needed to host, retrieve, process, analyse and display this material solely to provide, secure and improve Claritude.

You confirm you have all permissions and lawful bases required for the data you provide. Our handling of personal data is described in the Privacy Policy.

12. Our intellectual property

Claritude, its software, branding, interface, documentation, analysis methods and underlying technology belong to us or our licensors. These terms grant you a limited, non-exclusive, non-transferable right to use the service during your account term. No ownership rights transfer to you.

13. Availability and changes

We aim to provide a reliable service, but do not guarantee uninterrupted or error-free availability. We may perform maintenance, change features, impose reasonable technical limits or discontinue parts of the service.

We may update these terms to reflect changes to Claritude, legal requirements or business operations. We will publish the updated terms and give reasonable notice of material changes.

14. Confidentiality

Each party must protect confidential information received from the other and use it only for the purpose of providing or using Claritude. This does not apply to information already public, lawfully known, independently developed or required to be disclosed by law.

15. Liability

Nothing in these terms excludes liability where exclusion is unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to the paragraph above, we are not liable for indirect or consequential loss, loss of profit, revenue, business, anticipated savings, goodwill or data, or loss caused by third-party services, decisions made from Claritude output, or failure to maintain appropriate backups and controls.

Our total liability arising from the service in any 12-month period is limited to the fees you paid for Claritude during that period. For a free service, our total liability is limited to £100.

16. Indemnity

You will reimburse us for reasonable losses, claims and costs arising from your unlawful use of Claritude, your breach of these terms, or your use of websites, accounts or data without the required authority.

17. Events outside our control

We are not responsible for delay or failure caused by events outside our reasonable control, including internet failures, cyber incidents, utility failures, industrial action, government action or third-party platform outages.

18. General terms

You may not transfer your rights under these terms without our written agreement. We may transfer our rights and obligations as part of a reorganisation, financing or sale of the Claritude business.

If a provision is unenforceable, the remaining provisions continue to apply. A delay in enforcing a right does not waive it. These terms, together with any order details and referenced policies, form the entire agreement concerning Claritude.

19. Governing law

These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes, unless mandatory law requires otherwise.

20. Contact

Questions about these terms should be sent to hello@claritude.io.